Investor Relations
The case for HiTerra
Why we're building this, the market it serves, and where the company stands today.
HiTerra is an agritech platform that helps farmers and agricultural companies raise profitability and sustainability. We combine data intelligence, community-driven insight and modern farming tools to cut inefficiencies across the agriculture value chain — from a single habitat record in the field to audit-ready reporting at the estate.
Market opportunity
Malaysian agriculture is large, growing, and still mostly undigitised — and the carbon market gives its data a second buyer.
RM 82.2 bn → RM 101.3 bn
Gross output of Malaysia's agriculture sector, 2020 to 2021.
Department of Statistics Malaysia~USD 479.4 bn (2023)
Global carbon credit market value in 2023, projected to keep compounding through the decade.
Grand View ResearchTraction
MVP launched
Minimum viable product live at TRL 7 — the platform this site describes, in the field.
Paddy carbon pilot
Digital systems provider to a smallholder paddy carbon programme in Selangor — initial ~200 ha phase, targeting Verra VCS registration in Q4 2026.
SIDEC DeepX Cohort 25
Semi-finalist in SIDEC's DeepX deep-tech accelerator programme.
Government engagement
Presented privately to the Ministry of Plantation and Commodities.
Target market
Small to medium farms and agribusinesses, starting with Malaysia's paddy sector — an addressable market spanning millions of hectares of arable land.
~322,830
national paddy farmers (FFTC Agricultural Policy summary).
~416,436 ha
planted paddy area across Malaysia's granary areas (2022).
Table 1 · Paddy granary areas, 2022
| Granary area | Land area (ha) |
|---|---|
| Muda Agricultural Development Area (MADA) | 201,306 |
| Kemubu Agricultural Development Area (KADA) | 52,164 |
| Krian, Integrated Agriculture Development Area (IADA) | 38,672 |
| West Coast Selangor (IADA) | 36,004 |
| IADA, Penang | 24,210 |
| IADA, Seberang Perak | 26,296 |
| IADA, KETARA | 9,752 |
| IADA, Kemasin Semarak | 8,129 |
| IADA, Pekan | 4,764 |
| IADA, Rompin | 5,158 |
| IADA, Kota Belud | 8,860 |
| IADA, Batang Lupar | 1,121 |
| Total | 416,436 |
Source: Department of Agriculture, Malaysia.
In a later phase the target widens to all Malaysian farmers and a broader set of crops — total arable land in Malaysia is roughly 825,000–826,000 ha, about 2.5% of the country's land area.
What we're looking for
Grant funding
To accelerate product development and expand pilot programmes.
Partnerships
With agribusinesses, cooperatives and government agencies.
Ecosystem support
From players who can help scale adoption and sustainable-agriculture impact.
Team
Charles Yap
Agri-Innovation Advisor
10 years of agriculture experience.
KC Lim
Agribusiness Advisor
10 years of agriculture experience.
Advisor track record
Our advisors and their research teams have deep experience improving crop yields on local projects:
- 5,000 acres of rice at Chui Chok, Malaysia
- Nestlé's 2,000-acre rice project in Malaysia
- PLS Group's 4,000-acre rice project in Sekinchan, Malaysia
- 10,000 acres of rice with Thean Peng Rice & Oil in Kedah, Malaysia
Their teams also hold partnerships with close to 100 universities and research institutes.
Talk to the founders.
Deck, data room and a working demo — one message away.